Sergio launched and successfully exited two prior startups: Autologic (a pre-Google search engine for car buying) and iPorta (an interactive healthcare media platform). His startups placed in the top 10 in the 2012 Harvard Business School MBA Business Plan Competition for CostLoop: a wireless sensor based solution for hospital cost measurement & improvement and in the top 5% at the 2017 LVMH Innovation Awards, for Fitskin. Sergio is a lean manufacturing expert, having collaborated with MIT’s James Womack and worked for Toyota in Japan. He has consulted for GM, Starbucks, and Massachusetts General Hospital, among others. Sergio holds an MBA from Harvard Business School and an Honors BASc. in Industrial Engineering with a minor in Japanese from the University of Toronto.